The physical world premiere of the BMW iX provides visitors to Auto Shanghai 2021 with a window into a new era of personal mobility. The BMW iX: opening the gates to a new era of personal mobility. As an open-to-the-public event, Auto Shanghai 2021 will be held in compliance with strict hygiene regulations and feature extensive use of digital technology. On 21 – 28 April 2021, automotive manufacturers, suppliers and service providers from around the world will flock to the halls of the National Exhibition and Convention Center (NECC) in China’s commercial capital to show off their new models, products and technologies.
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Additional highlights include the world premiere of the BMW 7 Series Two-Tone special-edition model created exclusively for customers in China and a look ahead to the fully electric BMW i4 in M Sport specification.Īuto Shanghai is one of the world’s largest and most significant automotive shows and offers a fascinating overview of the latest industry trends and innovations once again this year. The enhanced possibilities for using market-specific apps in China that this enables brings another focal point to BMW’s presentation at Auto Shanghai 2021. At the same time, Operating System 8 provides the basis for the seamless integration of additional digital services.
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The BMW iX is first model in the brand’s line-up to feature the new Operating System 8 and the latest generation of BMW iDrive, which turns the interaction between the driver and vehicle into an intuitive, personal and emotionally engaging experience. The BMW Group’s new technology flagship embodies the company’s innovative talents in the areas of design, electric mobility, driving pleasure, sustainability, luxury and connectivity.
The new model will celebrate its world premiere in real-life, series-produced form as the centrepiece of BMW’s presence in Shanghai, and its market launch in China will get underway over the course of 2021.
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And drivers will soon be able to experience this progressive form of personal mobility on the road in the BMW iX.
The customer shared their experiences at the closing ceremony and the memories they gathered could be felt in their voices and in their hearts.Vehicles will need to be purely electric, sustainable in every way, more intelligent than ever and capable of conversing naturally with the driver to provide the driving pleasure of the future, as showcased by BMW at the Auto Shanghai 2021 show. After exploring Turtuk, the last Indian village on the border, the expedition moved on to blue waters of Pangong lake where customers enjoyed the scenic view of the vista.įrom Hanle, the convoy moved towards Manali, via Leh – Manali road taking shortcuts and off-roads trails making most the journey back to base location. A ‘First’ by any Automobile OEM, taking 52 members of the customer group in their 26 vehicles to the world’s highest motorable pass – the UMLING-LA pass at 19300 Ft. It was an emotional moment as the customer understood how the forces operate in challenging conditions.ĭriving through Chushul and reaching Hanle, history was made by this ISUZU Drive Expedition. The trip went through high passes of Leh Ladakh via Zanskar valley, exploring hidden routes and mountain trails, unseen lakes witnessing the beauty of the Himalayas with enticing views.A special interaction session was also organized in Leh at the ITBP camp for the customers. The drive started from Manali to the high passes of Leh Ladakh with 20 adventure seeking customers along with their family and friends, took their reliable and capable Isuzu D-MAX V-Cross and mu-X, to conquer the mountain trails of Ladakh with their powerful and mighty machines. Japanese Vehicle manufacturer, Isuzu Motors India in a constant endeavor to reaffirm ISUZU’s commitment to providing the best service and ownership experience, conducted a 9-day drive expedition.
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